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I found a short post about this issue in a forum discussing which is more important in search engine optimization, meta tags or the body area.

This is my position in the issue.

A lot of SEO afficionados take a lot of time researching and strategizing for meta tags. Doing this properly brings a better focus for the webmaster on the what content to work on in his site. If the webmaster of a “weight loss” service is required by an SEO expert to work on keywords such as “weight loss story”, “weight loss testimonials”, or “weight loss evidence”, the webmaster will have to come up with content that could integrate those keywords in the site. In the navigation, in the content, in the callouts, etc. The keywords must be found everywhere in order to generate the traffic needed to get into the first page results of the search engines.

Bottom line is, it’s in the BODY wherein most of the work gets done. I deem the META TAGS to serve as a focal point for the webmaster of the site. Yes, getting started with initial meta tags to work on is a trying part for the SEO worker. It’s not that easy to strategize against millions of sites and keywords taken up by competitors though getting INTO FOCUS is the key to get into a niche, which could turn into traffic and hopefully, into profit.

I once taken this project of getting a good domain name for a Client. (I can’t tell you what Client I had since it is confidential company matters).

Using WEB CEO and checking out search results in Google, Yahoo and MSN, I checked out from each search engine the top 5 results for the 10+ initial meta keywords used by the Client in his site. That is checking out a total of 50+ sites in one sitting, studying what they did in their websites to garner first page results in search engines (especially google), trying to understand the way the site is constructed, observing how the alts, the titles, how the keywords were propagated in the content, etc. With the necessary data I got and recommendations (domain name plus suggested content strategies) I gave, the Client approved 1 out of 3 domain names I suggested and as my boss said, is very happy about it.

Basically, both are important parts of web development. Just remember these things:

META TAGS = Focal points
BODY = actual inputs

Removing one will lead to a worse time of getting things done for well SEO driven site. Remember, it is important to get into real focus trying to find the real keywords and a lot of hard work to get the right content. Doing everything right will get the work done great.

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