Going around my feeds earlier, I stumbled upon Roger McNamee, a founding partner of the venture capital firm Elevation Partners, giving a talk on different aspects of technology today. His talk comprises on:
- Google Being a Victim of its own success
- How Apple still constitutes most of the profits on tablets and phones
- The Social Wave is OVER
- Why many people SUPPORTS HTML 5
Elevation Partners Director and Co-Founder Roger McNamee
The Paley Center For Media
Some points in his talk which caught my attention:
- Microsoft is toast because we’re moving to a post-PC era wherein iPhones and Tablets are becoming the new medium to find search solutions.
- HTML5, the new web standard that allows to make interactive web pages, is going to revolutionize the media and advertising industries.
- Social is “done”. Social is now a feature so creating another social site may not work anymore.
- Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 years. Isn’t that scary?
- Google is a victim of its own success: its search has become polluted by SEOs. What shows that Google has failed is all those “non-search” services that really solve a search problem, like Match.com or Realtor.com. If you add them all up, they account for 50% of searches.
This will essentially call on Google and SEO professionals to do something on how to deliver the best content to the user.
- HTML5 is going to change everything. “In HTML5, an ad is an app, a tweet is an app, everything is an app.” “It’s a blank sheet of paper, and creativity rules again.”
By this, it would mean site engagement will increase from seconds to minutes.
- “The iPad is the most important device since the IBM PC.” This gadget has become the tool ushering a new era of technology where content reaches the user in an innovative way.
- The fact that most people now have more than one device means the cloud is vital, because you want to have all your stuff on all your devices. It also means the old PC paradigm is dead, because the old PC paradigm means everything stored on one device, instead of everything in the cloud synced to many devices.
- “Television is the last protected media business,” but it’s going to get disrupted. For one, once televisions are computers, analytics of who watches will get more accurate than Nielsen panels. “Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look.”
I found parts on Google’s Index Search issues and Apple’s strategy around HTML 5 to be particularly fascinating. This gives a whole new perspective on my work being a front-end developer and an SEO practitioner. With the ways technology has been evolving, keeping up with these events is essential to particularly be aware on how the public is using technology to arrive at their content.
Bottomline, time to hit those keys and start searching in more tip and tricks on the trade as well as be updated on the evolution of the Internet.
One part of the talk though had made me seriously think. Roger McNamee asked the audience who has an iPhone and not all raised their hands. He said, “For those who has not an iPhone, I suggest you get one now. I am not kidding.” He explains to understand what is happening on today’s technology is you have to hands-on. I get that. Now I wonder if I should.
What do you think?
