With it’s Coca-Cola Cruiser, a hyped up beverage cart to deliver Coke products to attendees of indoor and outdoor events, Coke is working to bring the “brand experience” right to the person instead of requiring them to slog there way to a concession stand. The unit is battery powered and includes a place for the delivery guy to stand. The cart was designed by Studio Red.
Absolutely cool! 8) Imagine everytime there is an event which Coke sponsors, they could have this machines to go along distributing drinks to the populace with ease. Of course, I wonder of the cost…
Source:
Adrants article
Studio Red
