Once upon a time, marketing was a method or process of organization to create strategies to make a category or make brand or product recognition to gain greater market share.
Then it so happened, marketing worked hand in hand with advertising for creative output and strategy to create awareness for the product or brand. The brainstorms, the print ads, commercials, etc. It was a matter of being seen and heard. It’s a challenge of taking a stand and have the consumer see what the product or brand has to offer.
Unfortunately, there will always be the stubborn consumer that will stick to what they want and what they want to understand until what they want is the once enforced to their surrounding environment.
Then the need for other medium of communication are created to reach different types of profile and personalities. Here comes the billboards, the events, the hanging mall tarpaulines, the samples, etc. Gone were the days of traditional media. It was a time of new ways.
Then now comes the internet marketing trend, where online presence is a must, online technicalities ackowledged for better functionality. But technology keeps changing at a fast pace, so being stagnant is dangerous. Thus, there will always be a rush on changes, on upgrading, on evolved functionality, on new information and tutorials on the trends.
So please don’t be fooled upon thinking marketing is easy. I have talked with people thinking marketing is all merely selling. In the basic sense, it is. Yet, they haven’t seen the process behind the title. Not all have felt the pressures of coordination and communication to all parties involved in comepleting a project.
Services are everywhere. Communication is a tool to communicate what is needed. But communication has a way of bringing the wrong message when not clarified on its meaning, on what one meant. Not all has seen the work and sacrifice of the ‘unsung heroes’ (marketers / account managers) behind successful marketing strategies. It’s not all sales everyone, it’s strategy, heavy work, and most of all, perseverance.
If keeping up with the times information is not enough to drive marketers out of their heads, there are so many of them out there trying to outdo one another. McCann, Ogilvy, Abacada, J. Walters, San Diego Internet marketing company, AB Communications, etc. If we could only have a list of all marketing people within marketing companies in the whole world, we could get a staggering realization on just how many information we are exposod to and just how many marketers are dying trying to reach us.
So please, don’t think of marketers just mere sellers. Because, it is not such.
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