Archive for November, 2005

Calvin Klein’s One Day Time’s Square Billboard Worked

Calvin Klein’s One Day Time’s Square Billboard Worked

So that we aren’t accused of simply highlighting odd advertising stunts without giving credence to their success or failure, we point you to a MarketingSherpa study that examined Calvin Klein’s one day “live” billboard in which male and females Calvin Klein models hang out in a board constructed to look like a living room. Usually these things are tossed off as stunts purely to garner media attention which, though not a bad thing, doesn’t always translate into sales. This time it did. Times three, in fact. The promotion, along with achieving media coverage in 15 countries, 100,000 visitors to the campaign’s microsite and 20,000 street team sample packs gone by mid-day and another 20,000 but day’s end, netted three times normal sales for CK One at the nearby Macy’s Herald Square location.

Source: Adrants article

11/3/2005 0 comments Read More
DOES EVIL EXIST?

DOES EVIL EXIST?

A university professor challenged his students with this question.
Did God create everything that exists? A student bravely
replied, “Yes, He did!”

“God created everything?” the professor asked. “Yes, sir,” the
student replied.

The professor answered, “If God created everything, then God created
evil, since evil exists. And according to the principal that our
works define who we are, then God is evil.” The student became quiet
before such an answer.

The professor was quite pleased with himself, and boasted to
the students that he had proven once more that the faith in God is a
myth.

Another student raised his hand and said, “Can I ask you a
question, professor?” “Of course,” replied the professor.

The student stood up and asked, “Professor, does cold exist?”
What kind of question is this? Of course it exists. Have you
never been cold?” The students snickered at the young man’s
question.

The young man replied, “In fact, sir, cold does not exist.
According to the laws of physics, what we consider cold is, in
reality, the absence of heat. Everybody or object is susceptible to
study when it has or transmits energy. Absolute zero (-460 degrees
F) is the total absence of heat. All matter becomes inert and
incapable of reaction at that temperature. Cold does not exist. We
have created this word to describe how we feel if we have no heat.”

The student continued. “Professor, does darkness exist? The
professor responded, “Of course it does.”

The student replied, “Once again you are wrong, sir. Darkness
does not exist either. Darkness is, in reality, the absence of
light. We can study light, but not darkness. In fact, we can use
Newton ‘s prism to break white light into many colors and study the
various wave lengths of each color. You cannot measure darkness. A
simple ray of light can break into a world of darkness and
illuminate it. How can you know how dark a certain space is? You
measure the amount of light present. Isn’t this correct? Darkness
is a term used by man to describe what happens when there is no
light present.”

Finally, the young man asked the professor, “Sir, does evil
exist?”

Now uncertain, the professor responded, “Of course, as I have
already said, “We see it everyday. It is in the daily example of
man’s inhumanity to man. It is in the multitude of crime and
violence everywhere in the world. These manifestations are nothing
else but evil.”

To this the student replied,” Evil does not exist, sir, or at
least it does not exist unto itself. Evil is simply the absence of
God, It is just like darkness and cold – a work that man has created
to describe the absence of God. God did not create evil. Evil is
not like faith, or love, that exist just as does light and heat.
Evil is the result of what happens when man does not have God’s love
present in his heart. It’s like the cold that comes when there is no
heat, or the darkness that comes when there is no light.”

The professor sat down. The young student’s name was — Albert Einstein

11/2/2005 0 comments Read More